Email Studio Overview

Marketers Loves Email and Customers Trust Email.
Email remains at the forefront of effective marketing strategies and continues to be the focus of individuals and companies looking to increase acquisition, generate sales, and deliver ROI. Even though social and mobile have grown rapidly in adoption and visibility, email has continued to outperform them when it comes to total users, engagement, and conversion.

Email is a tried-and-true way to deliver personalized communications that build lasting customer relationships. And marketers love it because it’s easy to track customer behavior—like which emails they open, which links they click, which offers they redeem, and on which devices.

Email Studio is the first, and often the most crucial step in developing a long-term cross-channel marketing road-map.

In this post, we’re going to have brief overview of Email Studio

WHAT IS EMAIL STUDIO?

Salesforce Email Studio is a cloud-based, scalable, and powerful email marketing platform that is a component of the company’s popular Marketing Cloud. It is a leading solution that assists companies in making smarter email campaigns by using data from all departments.

Email Studio, the home to Content Builder, subscribers, data and analytics, provides marketers with a powerful suite of easy-to-use tools and the ability to customize all aspects of an email marketing strategy.

User friendly “out-of-the-box” features, like customizable mobile-responsive templates, content blocks, drag-and-drop data filters, and a useful A/B testing tool, are perfect for new customers and those just getting started. Salesforce integrated users can take things a step further, incorporating custom reports and data from the Sales Cloud into Email Studio to use with marketing automation and real time triggered sends using Marketing Cloud Connect.

WHY EMAIL STUDIO?

Email Studio can take you from creating your very first marketing campaign to building the most sophisticated email journey you can think of, all in the same place.

If you are an avid email marketer, just starting out, or looking for enterprise-level scalability, Email Studio is the solution for designing stellar looking email campaigns, engaging the right audience with the right messaging, delivering interactive content, and strengthening your relationship with your audience through automation and journeys.
Email Studio is designed with all types of marketers in mind, providing users intuitive tools for content creation, subscriber management, tracking, plus more advanced capabilities for the tech savvy user, like AMPscript - a scalable scripting language developed solely for use in Salesforce Marketing Cloud.

Below are six main tools in Email Studio (also called tabs)

Content:

• To create your emails, create content for your emails, and send your emails, use Email Studio content creation tools. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right person every time.

Subscribers:

• Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment your subscribers, create as many lists and data extensions as you need. You populate the information in the lists and data extensions when you add or import subscribers.

Interactions:

• Email Studio Interactions contain the communications and data processes that build and support your relationship with customers. Example:Initiate a triggered send.

A/B testing:

• A/B Testing is a market testing method in which you send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list. Track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.

Tracking:

• Tracking is an aggregated collection of data that allows you to view critical elements such as email opens, clicks, undeliverable messages, and other metrics online. You can also capture how many emails were forwarded and how many new subscribers each forward generated. You can create a subscriber list from tracking data and track subscriber and list performance over time. Marketing Cloud stores your tracking data for the life of your contract.

Admin (for admins only):

• Manage account information, security settings, physical mailing address displayed in email footers, and more.

Some key features and functionality of Email Studio

No coding required:

• Accelerate email creation with an intuitive UI and drag-and-drop blocks for static and dynamic content.

Share content development across channels:

• Easily tag, search, and share content across distribution channels—including email, social, and mobile using Content Builder—for content creation and management at scale.

Send with confidence:

• Test emails and see the exact customer data in the preview. No more send anxiety.

Built-in predictive intelligence:

• Take advantage of Einstein AI and send highly personalized emails with product recommendations based on past customer behavior.

Any email, any audience:

• Create all your enterprise emails with one application.

Promotional emails:

• Newsletters, promotions, flash sales, loyalty programs, events, and coupons

Transactional and triggered emails:

• Hotel reservations, purchase confirmations, shipping notifications, overdraft alerts, and bank statements

Ecommerce emails:

• Abandoned shopping cart emails, order confirmations, next-best-offer recommendations, and receipts

This blog just had the overview on Email Studio, will explore more and more into all Tab of Email Studio in my coming blogs…!!