Salesforce Marketing Cloud

What Is a Send Log?     Send Logging gives you access to data not available via standard tracking functions in the SFMC. It also allows you to log subscriber specific attributes along with the run-time tracking data into a data extension. You can then use this data extension in queries, filters and e xtracts.  Custom queries combined with the Send Logging feature within SFMC supports the highest level of tracking information. Prerequisites To utilize send logging your account needs to have two important features activated: DataExtensions SendLogging Note: If they are not enabled contact your account executive to enable this feature for your account.  Additionally, if you have an Enterprise 2.0 account, determine if you want to have the send log in the enterprise account or in the individual child accounts. Enterprise “Parent” Send Log Business Unit “Child” Send Log Pros Good for reporting on emails across business units. Good for reportin...

A data extension is a relational database table in Marketing Cloud to store subscribers or any other type of data. They can be used to maintain subscriber information which can not be stored with profile or preference attributes in Subscriber list. In this blog we will cover the detail steps to create a Data Extension along with best practice and their advantages and disadvantages. What is a Data Extension? Like Lists, Data Extensions are a compilation of subscribers who receive your communications. You can create as many data extensions as you need to segment your subscribers in order to target your communications or to house relational data. Steps to Create a Data Extension: Hover over Subscribers. Click Data Extensions . Click the  Create and you will have three options as below : Standard Data Extension : A standard data extension allows you to create custom fields to store data. Filtered Data Extension : A filtered data extension is gene...

T here are two different methods to store and segment subscriber data within Marketing Cloud: Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full flexibility to store and relate subscriber information. In this blog we will cover the detail steps to create a List along with best practice and their advantages and disadvantages. What is a Lists? A list is a compilation of subscribers that receive your communications. You create as many lists as you want to segment your subscribers so that you can target your email communications. Steps to Create a List: Hover over Subscribers. Click Lists . Click Create . Complete the Define Name & Location section: Name -This name identifies the list when sending.  Public - Selecting the public option results in this list being displayed in the Subscription Center. A subscriber can opt in or opt out of any public list. External Key - Enter a unique identifier that can be u...

Marketers Loves Email and Customers Trust Email. Email remains at the forefront of effective marketing strategies and continues to be the focus of individuals and companies looking to increase acquisition, generate sales, and deliver ROI. Even though social and mobile have grown rapidly in adoption and visibility, email has continued to outperform them when it comes to total users, engagement, and conversion. Email is a tried-and-true way to deliver personalized communications that build lasting customer relationships. And marketers love it because it’s easy to track customer behavior—like which emails they open, which links they click, which offers they redeem, and on which devices. Email Studio is the first, and often the most crucial step in developing a long-term cross-channel marketing road-map. In this post, we’re going to have brief overview of Email Studio WHAT IS EMAIL STUDIO? Salesforce Email Studio is a cloud-based, scalable, and powerful email marketing platfor...