Salesforce Marketing Cloud

What Is a Send Log?     Send Logging gives you access to data not available via standard tracking functions in the SFMC. It also allows you to log subscriber specific attributes along with the run-time tracking data into a data extension. You can then use this data extension in queries, filters and e xtracts.  Custom queries combined with the Send Logging feature within SFMC supports the highest level of tracking information. Prerequisites To utilize send logging your account needs to have two important features activated: DataExtensions SendLogging Note: If they are not enabled contact your account executive to enable this feature for your account.  Additionally, if you have an Enterprise 2.0 account, determine if you want to have the send log in the enterprise account or in the individual child accounts. Enterprise “Parent” Send Log Business Unit “Child” Send Log Pros Good for reporting on emails across business units. Good for reportin...